AI Prompt Building and Content Strategy
“Artificial intelligence is not a substitute for human intelligence; it’s a tool to amplify human creativity and ingenuity.”
Fei-Fei Li, Co-Director of the Stanford Institute for Human-Centered Artificial Intelligence and IT Professor at the Graduate School of Business
Services
AI-enhanced business communications strategy and writing for B2B tech companies and organizations seeking to transform complex information into compelling, results-driven content.
AI-Enhanced Content Strategy
Audit of existing content processes, recommend specific AI integration points, design prompt libraries for marketing teams, create prompt templates for specific business use cases, support in AI prompt writing to improve workflows, save time, and generate more ROI.
AI-Enhanced Content Creation
Consulting and/or support in creating AI-enhanced marketing content such as email campaigns, social posts, web pages, white papers, sales briefs, presentations, and more. In addition to saving time and budget, this approach enhances the strategic aspects of content development while maintaining human expertise for brand tone and voice standards.​
AI Prompt Writing & ChatBot Support
Consulting and/or support in developing AI prompts that return consistent outputs for your business. Includes individual or team training on prompt writing best practices, proven patterns and frameworks, troubleshooting, and ChatBot creation as well. This approach simplifies the process so businesses of any size can take advantage of AI capabilities.
AI Prompt Building Case Studies
Turning White Paper into Hundreds of Deliverables in a Day
Beyond the Digital Forest: A Conversation With ChatGPT 4.0
Best Practices of Prompt Writing
Case Study in progress
How AI Won Me Over.
At first, I wasn’t as interested in Artificial Intelligence (AI). I felt like it was another fad that would come and go. Despite the hype, not many people were using it (only 20% and 30% of the online population according a 2024 article). For me, it seemed like something to check out, but not something I obsessed about.
Then, in early 2024, I took a course called “Prompt Engineering for ChatGPT” taught by Jules White, Director of Vanderbilt's Initiative on the Future of Learning & Generative AI, Associate Dean of Strategic Learning Programs. That’s when a whole new world opened up.
I’m no engineer, but I felt like my 20 years of copywriting experience, combined with my interest in creativity and experimentation was enough to get me going. And boy did it get me going.
I learned from that course, and the countless number of videos I watched on the subject, that prompt building was like an incredibly smart assistant that I could ask anything. I wrote prompts asking for healthier meal recipes, new exercise routines, and of course, how to avoid losing my job to AI (it gave me a step-by-step plan). At work, prompting helped me generate countless marketing headlines, outlines for landing pages, and many other copywriting tasks. But all that was just the low-hanging fruit.
The more I learned about prompt engineering, the more I realized that the simple question-and-answer approach just scratched the surface. I wondered how prompts could be used to solve real-world problems across job descriptions and industries – advertising and marketing, sales, HR, real estate, finance, legal, non-profit, and more.
Instead of worrying about AI taking my job, I embraced AI prompt building as a way to enhance my career as a marketing copywriter. Will AI replace folks like me? Eventually. Probably. But those who adapt and learn new skills will have a bright future. At least I think so.
Large Language Models (LLMs) like ChatGPT, Gemini, and Claude need humans to input information and make sense of the results. They need humans to help steer the LLMs to provide specific answers to real-world problems. Maybe Generative AI will be able to write those prompts in the future, but it can’t right now.
Next steps? I’m learning how to write clear, concise, and specific prompts. I'm creating helpful ChatBots for new clients. I'm running experiments with different prompting structures like Few Shot, No Shot, and Prompt Chaining. I’m navigating the nuances of different models like ChatGPT 4.0, Gemini, and Claude, while staying up to speed on the constant changes in the world of AI.
Soon, you'll find on this site case studies of my best prompt creation work, as well as some of the ChatBots I've created. I'm truly looking forward to this new world of AI with excitement. Stay tuned for more!!!
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Pete Fulford